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Kathana's brick and mortar retail presence and online diamond inventory offers unique benefits of choice, convenience and low price to consumers.

Benefits of Online:
Virtually Unlimited Inventory : 1,00,000 + diamonds and counting
Research tools
 
Filters to narrow down results  
Comparison  
Single click to view online report  
Advanced Search  
Instant information in the comfort of your home
Better value for money as low inventory and operational overheads
Benefits of Offline:
Face-to-Face meeting inspires confidence
Physically try out jewellery
Pay in a safe and secure environment by most popular method : Cash
Same or 3rd Day Delivery in most cases.
Quicker after-sales support
Excellent buyback : We give instant cashback on solitaires of upto Rs 3,00,000 after a 10% deduction
All the gold/diamond jewellery is taken back on prevailing prices with 10% deduction on diamond value. 
At Kathana , we have combined the best of both worlds. You do the research online and when you are ready to make the purchase. Visit the store.
     
     
Benefits of Online
Research tools :
Filters to narrow down results  
  With access to thousands of diamonds it becomes a daunting task to zero in on the diamond you like. Choose from among various criteria like shape, color, clarity, carat weight and price.
Try various combinations to help you shortlist the results to a few.
       
Comparison  
  You can also view all the diamonds shortlisted in a single view using the Compare button. Just check all the diamonds you are interested in and click compare present at the bottom and top of the list. You can compare upto 15 diamonds at 1 go.
       
Single click to view online report  
  This is a unique feature with Kathana.in. Once you have narrowed down the list, You can click on those diamonds certified by GIA and a pop-up from GIA's site will help you cross verify the details with www.kathana.in. Infact you find some more information on the pop-up online report. This feature currently works only with GIA certified diamonds.
       
Advanced Search  
  Even a narrowed down list can run in hundreds. This is where the advanced search will help you further refine your search. You can use symmetry, polish, flouresence , girdle thickness, Certificate, location among others.
       
Advanced Search  
  Perfect Proportions : A few uniques in this are Perfect Proportions and Triple-EX. Perfect proportions takes into account the table% and depth % for a perfect diamond ( based on data from industry sources) .
Triple-Ex : Triple-Ex is again an industry standard which helps in identifying only those diamonds whose Cut ( EX), Symmetry (EX) and Polish (EX), all are Excellent.